As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta’s CMO & VP of Analytics, says that if you have 20-30% of customers returning every month and buying from your store, you should do pretty well.
THE IMPORTANCE OF PACKAGING IN THE E-COMMERCE
Durable packaging can be a savior for e-commerce businesses. Packaging sturdiness acts as a protective barrier for your products and helps avoid damages caused by shipping. Robust boxes also keep the quality of your products in excellent form as they block the dust and dirt of the environment.
Ultimately, by satisfying your customers’ unique product shipping requirements, packaging can bring positive feedback to your business.
SOME PACKAGING CONSIDERATIONS
Minimalistic design
Minimalistic packaging designs are handy and look elegant. The best part is they are cost-effective. Foldable cardboard boxes and regular slotted corrugated containers are two examples of minimalistic packaging. Both of these designs have earned popularity as they come with moldable flaps. These flaps provide convenience in packing and unpacking items and provide significant room to print marketing elements on them.
Sustainable packaging
As an e-commerce business owner today, putting effort into making our planet free of pollution and other environmental hazards must be included on your list of priorities. Choosing eco-friendly packaging solutions can help you leave a positive impression on your eco-conscious customers. Look for sustainable packaging solutions that are biodegradable and recyclable, like cardboard, corrugated and kraft boxes.
Adding value
Keep an eye on the rise of truly reusable and dare we say, ‘helpful’ packaging in 2025. It’s where functionality meets creativity.
It’s one thing to have aesthetically pleasing packaging, but it’s another level when it also can be reused or is useful to you in any other form.
We’ve seen this trend across the board in packaging: from a luxury rum brand that encourages re-using the bottle as a vase to our own reuse options for Wool Envelopes.
Customisation
As every layer of packaging is a part of the customer experience, companies increasingly invest in customised ecommerce packaging. It can be something as simple as a printed logo or full-on with fully colored and patterned boxes combined sealed with branded tape and decorated with stickers.
Customisation can help highlight your brand’s values, as well as colours, logos and illustrations as you wish.
Multi-purpose packaging
Provide extra value to your customers by delivering products in multi-purpose packaging. Custom boxes with appropriate dividers can serve as stationery or a cosmetic organizer for your buyer.
You can also ship your products in durable cartons that your customers can use to store their household items. Such packaging not only reduces waste but also provides significant convenience to buyers.
Interactive packaging
Packaging that communicates with your buyers can play a significant role in increasing your customer retention rate. Consider imprinting the product image on the box or adding your brand logo to enhance your brand recognition. You can also add QR codes to redirect users to your website or social media. We’ve found this to be an excellent strategy for keeping buyers engaged in your business.
Packaging inserts
Packaging inserts are another exciting way to add character to your packaging. Even more, such inserts can help you stand out and provide a delightful surprise to your customers.
These can be thank-you notes, discount offers, sticker sheets or even small sample products. When coming up with a packaging insert for your company, think about what you can include that would actually provide value to your customers.
In today’s e-commerce landscape, where customer satisfaction and brand loyalty are paramount, staying abreast of these packaging considerations can truly make the difference between merely surviving and thriving. By integrating these trends into your packaging strategy, you’re not just ensuring the safe delivery of your products; you’re also crafting a memorable brand experience that resonates with your customers long after the unboxing moment. In doing so, you’re not just selling products; you’re forging lasting connections, fostering trust and laying the groundwork for sustained success in online retail.