There are a lot of acronyms with three letters for selling online. Whether you’re a small business that’s just started selling online or a large multinational corporation with dozens of commerce websites, you need to know and measure these abbreviations in order to assess the state of your business. For some businesses, especially manufacturers and...
Your website is your most powerful conversion tool. But if it isn’t optimized correctly, you may be pouring hundreds, perhaps thousands, of dollars into maintaining it each year with very little ROI. The right website optimization strategies help you transform your website into a conversion powerhouse that brings in leads, entices them to explore...
Customer service live chat combines real-time conversation with the ability to share links, collect information, and save a full transcript for later reference. It’s the ideal online service tool for a customer who needs immediate help. Getting started with live chat is simple, but making it a sustainable, effective part of your customer service strategy...
Per i titolari di aziende di commercio elettronico è fondamentale capire cosa rende un sito web mobile-friendly, alla luce del numero sempre crescente di clienti che navigano e acquistano da dispositivi mobili. Poiché la prima visita di un cliente al vostro sito web potrebbe avvenire su un telefono cellulare o un tablet, fornire un’esperienza d’acquisto...
Google offers many ways for ecommerce stores to get discovered through search results and display ads. The search engine’s ad business runs on a pay-per-click (PPC) model, where advertisers pay only when someone clicks their ad. Companies can target ads to keywords (eg: “ceramic cookware” or “handmade wall art”), demographics, locations, or user interests. Granular...
L’email marketing per ecommerce è uno strumento che consente ai proprietari di negozi di raggiungere i propri clienti con messaggi pertinenti e personalizzati al momento giusto, senza la necessità di autorizzazioni dai sempre più restrittivi gatekeeper di internet. Inoltre, ha registrato una crescita costante fra gli utenti globali, senza alcun segno di rallentamento. Scegliere la...
Today, we’re seeing more and more of the term voice commerce. It’s a way of shopping in which customers use voice commands to search for and order products online through voice assistants such as Amazon Alexa, Google Assistant or Apple’s Siri. This trend is altering how consumers interact with technology and adding a new dimension...
Grazie ai progressi tecnologici e ai cambiamenti nel comportamento dei clienti, l’e-commerce sta subendo una trasformazione significativa. Nei prossimi anni, queste tecnologie non saranno più un’esclusiva dei grandi rivenditori online, ma diventeranno una routine per i clienti. Di conseguenza, i responsabili dell’e-commerce devono prestare molta attenzione a quali strumenti integrare nel proprio ecosistema digitale e...
What is user generated content? You are already making use of user-generated content if your company encourages customers to share pictures of its products with the hashtag that is associated with your company. User generated content, or UGC, it’s a strategy that helps you increase customer engagement with your brand on social media. WHAT...
Any company that handles online customer transactions must deal with the ever-present problem of cart abandonement, which has ramifications for sales, operations, and customer relationship management. More than 70% of online shopping carts are abandoned before any purchases are made, which could result in businesses losing money and missing out on opportunities. While several factors...
